Quality standards are the cornerstone of a successful multinational business.  However, meeting the requirements of standards bodies often requires the creation and implementation of an internal Quality Improvement Programme (QIP). All employees play a vital role in the success of a QIP, so understanding how to motivate them to be engaged is important. Here are […]

Understanding how to increase product demand is an ever-present concern for entrepreneurs. It is the primary reason millions of dollars are spent on marketing managers and advertising campaigns. However, the truth is that shoving money into marketing will not help your business if you cannot consistently produce high quality products. Consumers demand quality and will quickly switch their loyalty when it is not provided. Standards and quality systems are crucial for increasing product demand and gaining consumer confidence.