Welcome to the

Building Trust. Unlocking Access

About the Campaign

Countries and businesses alike all want to have the “it” factor. That “thing” that makes them the best, stand out, or be in demand. Whether you are a business owner motivated to increase consumer confidence in your company or provide the highest quality product/service in the region or the head of a government agency committed to improving the competitiveness of your country, the Q-Factor which stands for the Quality Factor, is the “it” factor that gives the competitive edge.
The Q-Factor is your quality advantage. It’s your investment in standards and quality systems that makes you different and in demand. Whether business or country, the Q-Factor builds consumer trust and unlocks access to markets. It’s your blueprint for sustainable growth.

Today's Highlights

Standards and Quality - Your Path to Growth

Be the One Customers Trust