Countries and businesses alike all want to have the “it” factor. That “thing” that makes them the best, stand out, or be in demand. Whether you are a business owner motivated to increase consumer confidence in your company or provide the highest quality product/service in the region or the head of a government agency committed to improving the competitiveness of your country, the Q-Factor which stands for the Quality Factor, is the “it” factor that gives the competitive edge.
The Q-Factor is your quality advantage. It’s your investment in standards and quality systems that makes you different and in demand. Whether business or country, the Q-Factor builds consumer trust and unlocks access to markets. It’s your blueprint for sustainable growth.