In the last Quarter of 2019, the CROSQ Secretariat, through funding from the Caribbean Development Bank, launched a six-week digital awareness campaign across its various social media and online platforms.
One of the products of that campaign was the Q-Factor website. This website allowed the CROSQ Secretariat the ability to engage more with the public, consolidate regional quality infrastructure information and present it in ways that were more easily digestible for the target audiences. Results included a 15% increase of consumption by the material produced and millions of impressions across the various social platforms, coupled with 500-plus downloads of the products produced, especially for the small- and medium-sized enterprises.
So, to keep the momentum going, we’ve created Q-Factor+, a page that goes beyond the campaign to take in other developments in the regional quality landscape, and introduce a number of initiatives and outcomes of other projects we are also working on to develop the regional standards and quality infrastructure throughout CARICOM. With Q-Factor+, you will have access to new featured articles written by subject matter experts and contributors, videos, blogs and other content across our various platforms.
Welcome to the Q-Factor+, which will provide insights into what your regional and national quality institutions are doing to help you access the kind of quality services and products you deserve.